Haley and Hanna Cavinder, identical twins, have captured the attention of a wide audience through their athletic achievements, their engaging personalities on social media platforms like TikTok and Instagram, and their recent foray into the high-octane world of professional wrestling with WWE. Their journey from college basketball courts to the digital realm and now to the wrestling ring is a compelling narrative that continues to fascinate and draw in fans.
NCAA Basketball Careers: Laying the Foundation
The Cavinder twins first gained national recognition for their impressive careers in NCAA women’s basketball.
Fresno State Bulldogs (2019-2022)
They began their collegiate careers at Fresno State, where they quickly became key players for the Bulldogs. Both Haley and Hanna were known for their scoring ability, their tenacious defense, and their exceptional chemistry on the court. Their synchronized movements and intuitive understanding of each other’s game made them a formidable duo for opponents. During their time at Fresno State, they both earned accolades and set records, establishing themselves as prominent figures in the Mountain West Conference. Their on-court performances were frequently highlighted in local news and sports channels, laying the groundwork for their growing fanbase.
University of Miami Hurricanes (2022-2024)
In a highly publicized transfer, the Cavinder twins moved to the University of Miami for their final collegiate seasons. This move significantly amplified their national profile, as the Hurricanes compete in the more prominent Atlantic Coast Conference (ACC). At Miami, they continued to be impactful players, contributing to the team’s success and further showcasing their skills on a larger stage. Their presence helped draw more attention to the Miami women’s basketball program, and their games often saw increased viewership. Their journey through college basketball provided a strong foundation for their subsequent ventures, demonstrating their discipline, work ethic, and ability to perform under pressure.
Social Media Stardom: Building a Digital Empire
Beyond their athletic achievements, the Cavinder twins have cultivated a massive following on social media, particularly on platforms like TikTok and Instagram. Their engaging content, which often includes behind-the-scenes glimpses into their lives, fitness routines, fashion, and collaborative posts with brands, resonates with a broad audience.
TikTok Sensations
On TikTok, the Cavinder Twins have amassed millions of followers, making them one of the most recognizable faces in the collegiate athlete and influencer space. Their short, dynamic videos showcase their personalities, their close bond, and their daily activities. They have leveraged trends, participated in challenges, and created their own unique content style that appeals to a young and engaged demographic. Their success on TikTok has not only broadened their fanbase but has also opened doors for numerous brand partnerships and endorsements.
Instagram Influencers
Their Instagram presence complements their TikTok activity, offering a more curated and visually rich portrayal of their lives. Through high-quality photos and engaging captions, they share their experiences, their collaborations, and their personal milestones. Their Instagram feed serves as a hub for their fans to stay updated on their latest endeavors and to connect with them on a more personal level.
YouTube Presence
While TikTok and Instagram are their primary platforms, the Cavinder Twins also have a presence on YouTube. Their YouTube channel features longer-form content, including vlogs, Q&A sessions, behind-the-scenes footage of their photoshoots and collaborations, and insights into their lives as student-athletes and influencers. While their subscriber count on YouTube might be smaller than on other platforms, it serves as an important avenue for deeper engagement with their audience. Fans often search on YouTube for more extended content and personal insights from the twins.
FAQs
Who are the Cavinder twins?
Haley and Hanna Cavinder are fraternal twin sisters born on January 13, 2001, in South Bend, Indiana. They gained national recognition as standout basketball players at Fresno State and later at the University of Miami. Beyond athletics, they have built a substantial social media presence, particularly on TikTok, and have become influential figures in the Name, Image, and Likeness (NIL) landscape.
What is their basketball background?
Both sisters began their collegiate basketball careers at Fresno State, where Haley earned Mountain West Player of the Year honors in 2021, and Hanna was a two-time All-Mountain West selection. In 2022, they transferred to the University of Miami, leading the Hurricanes to their first Elite Eight appearance in the NCAA tournament. After a brief hiatus, they returned to Miami for the 2024–25 season, concluding their college basketball careers together.
How did they become social media influencers?
The twins leveraged TikTok during the COVID-19 pandemic to share basketball tricks, fitness routines, and lifestyle content, amassing millions of followers. Their engaging content and on-court success attracted significant attention, leading to various endorsement opportunities and a robust online presence.
What are their major NIL deals?
Since the NCAA’s NIL policy change in 2021, the Cavinder twins have secured numerous endorsement deals with brands such as Boost Mobile, WWE, Under Armour, Slate Milk, and GHOST Energy. They also co-founded the clothing company Baseline Team and have equity in several ventures, including Jake Paul’s Betr company.
What is their estimated net worth?
As of early 2025, the Cavinder twins’ combined net worth is estimated at approximately $4.4 million, a significant increase from their pre-NIL valuation of $500,000.
Are they involved in any entrepreneurial ventures?
Yes, the twins have expanded their brand beyond endorsements. They co-founded Baseline Team, a clothing company, and have invested in various businesses. Additionally, they launched the Twogether Fitness App, focusing on connecting women worldwide with fitness goals.
Have they pursued opportunities outside of basketball?
Beyond basketball, the Cavinder twins have explored professional wrestling, signing with WWE and training at the WWE Performance Center. They have also appeared in media features, including Sports Illustrated, and continue to grow their presence as content creators and entrepreneurs.
What is their educational background?
Haley and Hanna attended Gilbert High School in Arizona before enrolling at Fresno State University. After transferring to the University of Miami, they continued their academic pursuits alongside their athletic and business endeavors.
Are they active on YouTube?
Yes, the Cavinder twins maintain an active YouTube channel where they share lifestyle content, including daily routines, fitness tips, and behind-the-scenes glimpses into their lives.
What is known about their personal lives?
Haley Cavinder announced her engagement to Dallas Cowboys tight end Jake Ferguson in April 2025. Hanna Cavinder was previously in a relationship with quarterback Carson Beck. Both sisters have been open about their personal journeys, using their platforms to share experiences and connect with fans.
To conclude
The Cavinder twins exemplify the modern collegiate athlete’s potential, seamlessly blending sports, entrepreneurship, and social media influence. Their strategic approach to NIL opportunities has not only elevated their personal brand but also set a precedent for future student-athletes navigating the evolving landscape of college athletics.
From their early days on the basketball court to their ventures into business and media, Haley and Hanna have demonstrated resilience, adaptability, and a keen sense for branding. Their story underscores the importance of leveraging one’s platform to create diverse opportunities, both during and beyond athletic careers.
As they transition from collegiate sports, the Cavinder twins continue to inspire with their entrepreneurial spirit and commitment to empowering others, particularly young women in sports and business. Their journey serves as a testament to the possibilities that arise when talent meets tenacity and innovation.
For those interested in following their ongoing endeavors, the Cavinder twins remain active on social media platforms, including TikTok, Instagram, and YouTube, where they share insights into their lives, fitness routines, and business ventures.
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